consumer behaviour – RiteAlign HR

Company Culture

Good company culture creates a positive impact on all its stakeholders

Many offices are slowly opening up post pandemic after having had employees working from home since 18 months. During these months, many things have changed including the entire gamut of HR activities. The HR team would need to look at hiring from a new lens. What was permissible as the required skill set for aContinue reading “Hiring Post Pandemic”

Collaborate for team success

I was doing a training program for corporate client on the importance of team collaboration. While preparing for it I came across various pre requisites we can use to collaborate effectively as a team. Having clear goals : Goal setting must be done by managers for individuals as well as the team in advance. OnceContinue reading “Collaborate for team success”

Technology Addiction

We are in a day and age where our lives revolve around technology. We get up in the morning and the first thing we do is see our cell phone. We don’t realize how much of the precious morning time we waste just reading messages and seeing silly videos. Technology has made such a hugeContinue reading “Technology Addiction”

Procrastination: Pitfalls & Prevention

As an individual I am not systematic and organized. I have worked on this and I am now seeing the benefits of consistency. Procrastination has led me to miss reimbursements from companies, miss viewing my favourite movie as I did not book the tickets on time, miss wishing people on their special days or evenContinue reading “Procrastination: Pitfalls & Prevention”

#ChooseToChallenge: Gender Stereotypes

Women in India have always shown that with hard work and determination any gender stereotype can be challenged. Be it sports, medicine, corporate world, art, fashion, cookery, air force, hospitality, IT etc. in all these spheres women in India have shown that the path may be difficult; but with the inner will power to succeedContinue reading “#ChooseToChallenge: Gender Stereotypes”

Creating Customer Delight

Customer Delight refers to surprising your end consumer with an offer / discount / gift etc which creates a positive impact and influences their buying behaviour. With the new age of innovation and technology we have now come to what is called ” customer experience”. This refers to the complete brand experience which your customerContinue reading “Creating Customer Delight”

Persuade to Win-Part 6:Social Proof

The last in this series on the Psychology of Persuasion the 6th principle that Robert Cialdini talks in his book is called “Social Proof”. People tend to copy what others do to make their decision making process simple. According to Robert, Social proof refers to humans correcting / reflecting on their behaviour based on theContinue reading “Persuade to Win-Part 6:Social Proof”

Persuade to Win: Part5 – Scarcity

Continuing this series on the Psychology of Persuasion the 5th principle that Robert Cialdini talks in his book is called “Scarcity”. People will tend to value resources that are scarce. People feel products or services that are available for a limited duration have more value and hence in more demand. It is based on theContinue reading “Persuade to Win: Part5 – Scarcity”

Persuade to win: Part 4: Authority

Continuing this series on the Psychology of Persuasion. The 4th principle that Robert Cialdini talks in his book is called “Authority”. People will tend to confer authority on those who possess the trappings associated with power or knowledge such as clothes and titles of positions, especially in areas where we tend to have little orContinue reading “Persuade to win: Part 4: Authority”