Category Archives: Emotions

Persuade to Win-Part 6:Social Proof

The last in this series on the Psychology of Persuasion the 6th principle that Robert Cialdini talks in his book is called “Social Proof”. People tend to  copy what others do to make their decision making process simple. According to Robert, Social proof refers to humans correcting / reflecting on their behaviour based on theContinue reading “Persuade to Win-Part 6:Social Proof”

Persuade to Win-Part 3:Likeability

The third principle that Robert Cialdini talks in his book is called “ Likeability”. This principle refers to making people comply to you based on the fact that they like you. We tend to like people who are like us in terms of interests , opinions , hobbies etc. We make friends easily with othersContinue reading “Persuade to Win-Part 3:Likeability”

Persuade to Win – Part 2: Consistency

Persuade to Win-Part 2:Consistency The second principle that Robert Cialdini talks in his book is called “Consistency”. This principle refers to the urge that people have to comply with previously made commitments. We have an inherent desire to be, or appear to be, consistent with what we have already said or done especially if thisContinue reading “Persuade to Win – Part 2: Consistency”

Persuade to Win – Part 1: Reciprocity

We all want to learn how to win clients and grow our business. In my pursuit to understand this , I read a book written by Robert Beno Cialdini, a professor of Psychology and Marketing at Arizona State University .  Professor Cialdini wrote a book in the early 90’s called “Influence: The Psychology of Persuasion”. This bookContinue reading “Persuade to Win – Part 1: Reciprocity”

Women In Corporate India

Women in India have always struggled to manage both their personal and professional life. But there are also many examples where women have made it to the top. So, why is it that some women are capable of reaching to the pinnacle of success and some are not. Let’s try to understand the life ofContinue reading “Women In Corporate India”

Managing Emotions In The New Normal

Life in the new normal has been different and unique. We wear masks while walking around the garden and sanitize the milk packets before boiling it. There are also a host of other challenges that come our way that we need to deal with. It may be inability to meet family and friends for prolongedContinue reading “Managing Emotions In The New Normal”