Persuade to Win-Part 3:Likeability

The third principle that Robert Cialdini talks in his book is called “ Likeability”. This principle refers to making people comply to you based on the fact that they like you. We tend to like people who are like us in terms of interests , opinions , hobbies etc. We make friends easily with othersContinue reading “Persuade to Win-Part 3:Likeability”